India, July 22 -- Ajay Kumar Joshi, Country Head, India and SAARC, ESET, explains how a prevention-first security model, customised partner enablement, and deeper local presence are shaping the company's unique channel-first strategy in one of the world's most complex IT markets.

Partner-powered to the core - ESET Acknowledges Partners

When asked about ESET's business performance and how the Indian channel has contributed to it, Ajay Kumar Joshi was clear. "The partners contribute almost 100% of the revenue for ESET," he said. "Globally, we work through partners only, and the same goes for the Indian market."

ESET's go-to-market is fully dependent on its channel. In an increasingly competitive security space, the company's partner-led ...