India, Feb. 4 -- Comviva has announced the launch of a next-generation digital distribution management system for channel partners in collaboration with CelcomDigi Berhad, Malaysia's largest mobile network operator. The deployment is aimed at strengthening digital sales and distribution capabilities across online, direct, and indirect channels.

The system is powered by Comviva's BlueMarble Retail platform and is designed to support CelcomDigi's extensive channel partner ecosystem serving more than 20 million users.

CelcomDigi has implemented a unified digital distribution management system to streamline and automate sales and distribution operations. The platform replaces multiple legacy systems with a single, resilient framework that s...