India, Feb. 4 -- As managed service providers (MSPs) and cloud partners navigate an increasingly subscription-led, AI-driven enterprise transformation landscape, the rules of partner success are being rewritten. Traditional incentives tied to upfront deal closures are no longer sufficient in a world where value is created across years of service delivery, renewals, and continuous optimisation.

Against this backdrop, Cisco has introduced the Cisco 360 Partner Program, positioning it as a fundamental reset in how partner contribution and long-term value are recognised, particularly as enterprises accelerate cloud and AI integration to modernise infrastructure and operations.

According to Ashok Shivashankar, Managing Director, Partner Orga...