India, Aug. 27 -- India's next digital transformation wave is not from the metros, but from Tier II, III, and even Tier IV cities. Approximately 60% of all new online shoppers since 2020 are from Tier-III and smaller towns, representing an important shift in the country's digital economy. Recently, we noticed digital transformation extending past traditional urban markets and into commerce, payments, and enterprise technology. (Source: Bain)

As digital boundaries narrow, three foundational forces are enabling this transformation:

Even with all that momentum, regional enterprises were still contending with challenges such as fragmented IT adoption, skills shortages, or inconsistent infrastructure. However, there were a few prominent enab...