India, Feb. 11 -- In enterprise technology today, marketing is no longer a support function; it is a measurable business driver. Few leaders embody that shift as clearly as Alyssa Hall, SVP of Marketing at AHEAD, whose nearly three decades in marketing span industries from entertainment and finance to commercial real estate and now technology.

"I realised I've been in marketing for almost 30 years," Hall reflected. "And I have never worked in the same industry twice."

Her path into enterprise technology began a decade ago when she joined CDI, which was later acquired by AHEAD. "If you count it all together, 10 years in the industry and essentially 10 years at AHEAD."

Over that period, she has witnessed and led one of the most significa...