India, June 17 -- Auric Lifestyle, a provider of integrated business solutions, has entered into a strategic partnership with Lapcare, an Indian brand in IT peripherals and accessories. The collaboration is aimed at building a unified retail strategy to support Lapcare's expansion in the consumer electronics and tech accessories segment.

As part of the partnership, Auric Lifestyle will manage Lapcare's presence across online marketplaces, Large Format Retail (LFR) outlets, and select Direct-to-Consumer (D2C) channels. This integrated approach is expected to enhance operational efficiency and align retail execution with evolving customer preferences.

The partnership reflects the growing convergence of digital and physical retail channels...