Pakistan, May 19 -- "Only reliable research data can help better policy making especially when it comes to revenue generation and any misleading facts can hamper government efforts to bring better tax policies," noted the leading global research organisation, Nielsen, on Saturday.
Neilsen's Retail Audit Services Director Asad explained during a briefing held in Islamabad that the company was present in over 100 countries and employed more than 35,000 people globally.
Nielsen was said to have been present in Pakistan for more than 25 years and proudly provided research data to local, multinational, public sector and social sector organisations.
He provided a detailed review of the audience regarding the methodology of Nielsen's Retail Aud...