Sri Lanka, Dec. 16 -- CEO, E Tourism Frontiers Damian Cook noted that the tourism industry expects millennials to be the first group of people to begin travelling again post-pandemic. Cook noted that the age group currently is the largest market and is a trendsetter across the industry.

He said, "The millennial travellers will be the first to start travelling. Older travellers are seeing how millennials are travelling and getting on board."

"We are seeing the rise of the millennial market. People aged between 24 and 39 who are the predominant market for travel.

Their behaviours of having grown up online have given them a different way of perceiving destinations. They are not seeing those television commercials and print advertisements....