Srilanka, Feb. 25 -- UM worldwide is making their presence known in the Sri Lankan market through their affiliation with The Insight Hive (Pvt) Ltd, headed by Marcom Specialist Peter Solomon.

By introducing a new set of practices, tactics, and products across UM's global network, Full Colour Media hopes to revolutionise the way marketers build brands in the AI era and encourage a growth mindset across the entire organisation.

To find out how different networks of brand associations and behaviors-known as "Brand Patterns"-drive brand growth, which is defined by purchase intent and consideration, UM collaborated with Felipe Thomaz, an associate professor of marketing at the University of Oxford's Said Business School, to analyse a datase...