Sri Lanka, Feb. 10 -- The Embassy of Sri Lanka in Beijing has launched a new destination promotion initiative using state-of-the-art holographic technology to present Sri Lanka in an innovative and engaging manner to potential travellers.

Located adjacent to the popular Ritan Park, the Embassy's prime location allows a large number of passers-by to view the hologram projections, which showcase Sri Lanka's tourism appeal through eight key themes: Bliss, Essence, Festive, Heritage, Wild, Pristine, Scenic and Thrills.

The initiative aims to offer viewers a creative and immersive experience of Sri Lanka's diverse attractions, creating a sense of wonder and curiosity about the destination.

According to the Embassy, the holographic display i...