Srilanka, Sept. 27 -- Sri Lanka is set to celebrate World Tourism Day 2025 with one of the most ambitious and wide-ranging series of events the industry has seen in recent years.

Organised under the global UNWTO theme of 'Tourism and Sustainable Transformation', the programme reflects the country's determination to place its youth, SMEs and academic excellence at the centre of tourism's future.

From competitions in the provinces to international conferences at the BMICH, this year's expo marks not just a celebration but a reimagining of Sri Lanka's role in global tourism.

The initiative is jointly organised under the leadership of Tourism, Foreign Affairs and Foreign Employment Minister Vijitha Herath by the Tourism Ministry, Sri La...