Srilanka, Nov. 25 -- Softlogic Life Insurance PLC took home nine awards at the SLIM Digis 2.4 Awards held recently, including the top most award of the night 'The Grand Prix'.

This top award, which was won by Softlogic Life, created a first for the insurance industry, which was to recognise the creativity, innovation and impact of its trailblazing and innovative Legends campaign. Additionally, the company won four Golds, three Silvers and a Bronze for Dengeez, Legends and Sri Lanka's Inspiring Crowd sourced Christmas Tree of Hope campaigns.

The award-winning Legends campaign saw Softlogic Life launch Sri Lanka's first-ever artificial intelligence TV commercial, recreating four iconic music legends-H.R. Jothipala, Milton Mallawarachch...