Sri Lanka, Oct. 28 -- Global chocolate brand Snickers has officially launched in Sri Lanka, marking Mars Incorporated's latest entry into the country's confectionery market.

To celebrate the launch, Snickers introduced a two-week travelling Snickers Pop-Up Experience and a social media challenge titled #SnickersOnWheels. The pop-up truck will visit key towns including Colombo, Negombo, Gampaha, Panadura, Moratuwa and Maharagama from October 17 to 30, featuring interactive games, giveaways, and merchandise.

The remaining route plan:

28 October - Moratuwa (Front of Station)

29 October - Maharagama (Clock Tower)

30 October - Nawam Mawatha, Colombo

The truck experience includes a claw-machine game, an AR filter booth under the theme #G...