Srilanka, Feb. 3 -- One of Sri Lanka's largest multinationals recently delivered a reality check to policymakers, emphasising that while the domestic market holds growth potential, it alone is not enough to attract significant investment. Instead, policymakers must focus on the bigger picture.

Unilever Sri Lanka CEO Ali Tariq noted that it is imperative to understand that from a parent company's perspective, Sri Lanka is not the biggest market in the world, with 22 million people.

"We (Sri Lanka) are considered a small market. So, there is growth opportunity, there is market development opportunity, and we will continue to invest. But there is no opportunity out there which is going to be truly transformational for Sri Lanka," said Tar...