Srilanka, Feb. 13 -- The Sri Lanka Institute of Marketing (SLIM) announced a significant increase in entries for the Effie Awards Sri Lanka 2024, reflecting the industry's growing emphasis on marketing strategies that deliver tangible results.

With 250 entries submitted, a notable 39 percent rise from 2023, this year's awards showcase the strength of Sri Lanka's marketing industry and its commitment to effective marketing communications.

Gayan Perera, President of SLIM said, "This year's significant increase in entries underscores the growing recognition of the Effie Awards as a pivotal platform for showcasing innovative and impactful marketing strategies. As the national body for marketing in Sri Lanka, SLIM is proud to host such a ...