Srilanka, May 1 -- Sri Lanka must urgently accelerate digital adoption across its public sector to achieve its US$ 15 billion digital economy target by 2030 with experts cautioning that niche branding alone won't help the country to remain competitive in an increasingly digitised global economy.

As Sri Lanka has significantly progressed in its digital transformation journey compared to global developments, industry stakeholders stressed the urgent need to fast-track key strategies to facilitate the country's meaningful participation in the digital age.

Speaking to Mirror Business, Sri Lanka Association for Software and Services Companies (SLASSCOM) Chairman Nishan Mendis emphasised that a well-structured national digital strategy, back...