Srilanka, Feb. 17 -- MullenLowe Group, Sri Lanka's largest brand communications company, retained its position as Effie Agency of the Year for 2024 for the second consecutive year at the recently concluded Effie Awards ceremony.

Held at Monarch Imperial in Colombo on February 13, 2025, MullenLowe dominated the awards, winning 13 accolades for their clients while also propelling its long-standing client, Unilever Sri Lanka to win both Marketer of the Year and Brand of the Year in a stunning display of creativity, driven by effectiveness and professionalism.

This year's Effie's drew 250 entries from 20 agencies across 24 categories. Mullenlowe had 13 shortlists, securing major wins for Unilever Sri Lanka, Atlas Axillia and Haleon Lanka....