Srilanka, Feb. 27 -- HNB Assurance PLC was recognized with an Effie Award under the Insurance category for its 'Dola Duka' campaign. Notably, HNB Assurance was the only winner in this category, underlining the campaign's creativity, effectiveness and impact.

The 'Dola Duka' campaign was conceptualized to address the unique cravings of pregnant and expecting mothers, ensuring they had access to their desired food items at any time.

HNB Assurance bore the delivery costs while collaborating with merchants to extend their operating hours late into the night, ensuring seamless fulfillment of these cravings. This initiative showcased the brand's deep commitment to customer-centric innovation and redefining insurance beyond conventional boun...