Sri Lanka, April 23 -- It is Sri Lanka's only behavioural science communications agency Fudge celebrates five years as Sri Lanka's first and currently only behavioural science communications agency, known for turning creativity into hard numbers both at home and overseas.

Fudge was launched in 2020 on the belief that agencies should aim for profit, not just mere engagement, when working with clients. As a result, Fudge has ensured that it builds behavioural evidence into every brief. The approach keeps the work closely aligned to the financial performance of the campaign and has helped the agency to win over prestigious local clients such as the Colombo Stock Exchange (CSE), Fairfirst Insurance and AIA Insurance.

Fudge Co-Founder, Chief...