Sri Lanka, April 7 -- The pandemic has taught us many things and has spectacularly changed the way not just Sri Lanka, but the whole world, markets and consumes products and services. Consumers and their behaviours change with time and they adapt to situations easily. With the world still recovering from the tethers of the pandemic and its aftermath, businesses and consumers have managed to evolve and have shown resilience whilst also taking into account this worldwide phenomenon and moulded their activities around it.This article will shed light on the topic of 'Consumer Dynamics - Strategy and Innovation' and will cover areas from consumer behaviours of today's youth to the changing retail landscape to the way businesses were prompted t...