Srilanka, Feb. 3 -- Industry collaboration is a crucial element in driving the future growth of Sri Lanka's apparel sector, especially in attracting anchor brands and new buyers, according to Joint Apparel Association Forum (JAAF) re-elected Chairman Saifuddin Jafferjee.

Jafferjee, reflecting on the industry's recent progress, emphasised the need for collective action to overcome challenges posed by regional competitors such as Cambodia, Vietnam, and Bangladesh. While Sri Lanka's apparel sector surpassed the US$5 billion export milestone, the recovery remains fragile due to intensifying competition and pricing pressures. "Sustained collaboration and strategic innovation are vital for relevance in this evolving landscape. Our collective ...