Srilanka, Nov. 12 -- China's electric vehicle (EV) giant BYD is setting its sights on Sri Lanka's high-end automobile market with the official launch of its premium sub-brand Denza today, marking the brand's first-ever entry into the South Asian region.

The debut lineup, Denza D9, Denza B8 and Denza B5, is a move by BYD to redefine the luxury driving experience through its advanced New Energy Vehicle (NEV) portfolio.

The Denza D9, a fully electric multi-purpose vehicle (MPV), is designed for premium family transport, while the B8 and B5 plug-in hybrid models cater to performance-focused drivers seeking a balance of power, technology and environmental responsibility.

The new models are expected to attract affluent Sri Lankan motorists ...