Srilanka, Feb. 13 -- The Bank of Ceylon (BOC) recently introduced a points-based rewards scheme, 'Rewardz Plus,' aimed at providing added value to its credit cardholders while enhancing customer engagement and loyalty.

The launching eventof the service, held at BOC Head office, was graced by Kavinda De Zoysa Chairman, Russel Fonseka General Manager/ CEO, and corporate and executive management of BOC.

Initially rolled out for credit cards, the scheme is designed to encourage increased usage and reward customers through a structured points accumulation and redemption system.

'Rewardz Plus' allows credit cardholders to earn points, based on their spending. Customers can redeem their accumulated points through a range of options availab...