New Delhi, Sept. 3 -- Zomato has raised its platform fee by 20%, from Rs.10 to Rs.12 per order. The move raises a wider question, even though it falls during the festive season: how much are consumers willing to pay for the convenience of food delivery?

This is the second year in a row that Zomato has increased fees before the festive season, and the new platform fee is applicable nationwide. The fee increased from Rs.6 to Rs.10 per order last year. Regular users will be affected, even though Rs.2 might seem insignificant, particularly during the busy festive season.

Zomato's parent company, Eternal Ltd., recently reported a 36% sequential drop in net profit to Rs.25 crore for the first quarter of FY26, a result of significant investmen...