New Delhi, Sept. 29 -- Zoho Arattai, The new messaging application in Tamil meaning casual chat, was developed by Zoho to run on low-end smartphones and low-bandwidth settings. The application enables sharing of text, images, videos and document, voice and video calls, stories and channels that are business orientated. It is lightweight to ensure that modern communication is made accessible to users who are limited either by device specifications or patchy connectivity.

Founder Sridhar Vembu reported an unprecedented traffic jump:

"We have faced a 100x increase in Arattai traffic in 3 days (new sign-ups went vertical from 3K/day to 350K/day). We are adding infrastructure on an emergency basis for another potential 100x peak surge. That ...