New Delhi, Jan. 8 -- As artificial intelligence moves from boardroom ambition to business deployment, Indian enterprises are discovering that adoption is no longer the hard part. Making AI deliver measurable business value is.

New research from analyst firm Ecosystm, commissioned by Snowflake, offers a closer look at how Indian organisations are applying agentic and generative AI and why many still struggle to move from experimentation to enterprise-wide impact.

The study, titled Making AI Work: Strategy, Data, and the Power of Ecosystems, draws insights from more than 700 business and IT leaders across the Asia-Pacific and Japan (APJ) region. Its findings suggest that Indian enterprises are actively deploying AI across customer experie...