New Delhi, Feb. 19 -- JioHotstar on Thursday announced a partnership with OpenAI to bring a ChatGPT-powered voice and text assistant to its streaming platform.

The new feature will let viewers find shows and movies simply by speaking or typing what they feel like watching. Instead of scrolling endlessly or searching with keywords, users can describe their mood or situation and get personalised suggestions. The assistant will work in multiple Indian languages and understand natural, everyday conversation.

The companies said the goal is to solve the common "what should I watch" problem by making discovery more intuitive. The feature will roll out in phases, starting with select live and on-demand content, and expand gradually.

Uday Shank...