New Delhi, Nov. 20 -- OpenAI and Target have expanded their partnership with a Target app inside ChatGPT that lets shoppers get personalised recommendations, build multi-item baskets and check out using Drive Up, Order Pickup or shipping. Target will continue using OpenAI APIs and ChatGPT Enterprise across the business to boost productivity and improve guest experiences.

The Target app, launching in beta next week, creates a curated conversational shopping experience inside ChatGPT. Users can ask for ideas, browse options, build baskets for events such as a family movie night, shop for fresh food and complete purchases via the fulfilment option of their choice. Target plans to add features such as Target Circle linking and same-day deliv...