New Delhi, Jan. 28 -- Swiggy has begun testing what could become a new distribution layer for consumer internet businesses: AI-native ordering.

The food delivery and quick commerce company has integrated Model Context Protocol (MCP) across its platforms, Swiggy, Instamart, and DineOut, allowing users to place orders through AI tools such as ChatGPT, Claude, and Google Gemini. The move makes Swiggy one of the first Indian consumer brands to operationalise MCP at scale.

Rather than being limited to in-app browsing, users can now interact with Swiggy's catalogues and services using natural language prompts within AI interfaces, signalling a shift in how digital commerce may be accessed going forward.

At its core, MCP enables large languag...