New Delhi, Sept. 15 -- Swiggy has launched Toing, a standalone app aimed at price-conscious consumers, and has made it available in select locations in Pune. The app lists eateries offering meals largely in the Rs.100-Rs.150 range and promises delivery of meals under Rs.250. The company published the app on the App Store and Google Play on August 30; the listing shows a green and pink colour scheme and, per the press material you provided, the app has recorded more than 500 downloads since going live.

Toing targets college students and young professionals with lower disposable incomes who nevertheless order food. The product is positioned alongside Swiggy's existing affordability efforts, such as the Rs 99 store and Snacc, but will opera...