New Delhi, Oct. 21 -- It all started with a video that went viral on social media. The life of Kanta Prasad, owner of Baba Ka Dhaba, witnessed some sunshine amidst the gloomy, pandemic-hit days. From no customer to a beeline of foodies, good samaritans, selfie-takers, media personnel, and sponsors. The tiny, light blue coloured food stall in Delhi's Malviya Nagar went trending on Twitter. Today, the craze to associate with the story is such that celebs, influencers, locals, and multinational companies, almost everyone has come in support of the 80 something business owners. But is the wait worth it for the old couple? Do we need a viral content to open our eyes towards unfortunate startups going through bad business days?

We have often h...