Startup Circle: Understanding TREAD and cult.fit's vision for fitness-tech & hardware in India
New Delhi, July 23 -- India's leading integrated fitness and wellness platform cult.fit recently announced that it has acquired TREAD. TREAD is a Bengaluru-based connected fitness startup that has introduced a first-of-its-kind smart fitness bike in India - TREAD One. The acquisition will help cult.fit launch its hardware-at-home business vertical. On the other hand, TREAD, which will continue to function independently. It aims to introduce a suite of high-quality connected fitness cardio and strength and home-workout products and equipment.
Read Dinesh Godara, Founder, TREAD outline the company vision post-acquisition and what the future holds for home-based fitness enthusiasts in India.
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