New Delhi, Jan. 9 -- As enterprises race to deploy AI agents and autonomous applications, reliability is quietly emerging as the next competitive battleground. Snowflake's planned acquisition ofObserve underscores that shift-placing observability squarely at the centre of modern data and AI operations.

The AI Data Cloud company has signed a definitive agreement to acquire Observe, an AI-powered observability platform built natively on Snowflake. The move positions Snowflake to expand into the IT operations management software market, estimated at over $50 billion, while rethinking how enterprises collect, store, and analyse telemetry data at scale.

Traditional observability stacks were designed for a world of sampled data, short retenti...