New Delhi, Nov. 12 -- D2C and enterprise fulfilment startup QuickShift has secured Rs.22 crore in a pre-Series A round led by Atomic Capital, with participation from Axilor Ventures and other marquee investors. The funds will bolster the AI-first fulfilment platform, strengthen leadership, and accelerate omnichannel expansion across North and South India.

Founded to help brands manage distributed inventories, QuickShift combines technology, infrastructure, and logistics into a plug-and-play platform. The company reports strong growth metrics, including 100% ARR growth over the past year, supporting a broader push into multi-channel fulfilment.

QuickShift plans to expand across NCR, Mumbai, Bangalore, and Kolkata, with new centres coming...