New Delhi, March 11 -- Salesforce has forged a collaboration with Pothys Swarna Mahal, the premium jewellery business of the Pothys Group, to accelerate its digital transformation journey. This collaboration aims to enhance customer engagement, streamline operations, and deliver personalised shopping experiences through Salesforce Marketing Cloud, Service Cloud, and Commerce Cloud.

Pothys Swarna Mahal envisions a digital-first future and has adopted a multi-channel strategy that seamlessly connects customer interactions across email, messaging, WhatsApp, video, chat, social media, and notifications. Integrating Salesforce's AI-powered solutions improves customer engagement through targeted return-to-store campaigns, real-time promotions,...