New Delhi, Nov. 26 -- Perplexity has launched a new AI-powered shopping experience for U.S. users, positioning conversational search as the next evolution of online retail. The rollout reframes how shoppers browse, compare, and buy by replacing keyword-based search with intent-driven dialogue and by integrating PayPal for seamless checkout within the same window.

The experience is available on desktop and mobile web, with iOS and Android releases planned in the coming weeks.

Online shopping has long been optimised for faster transactions, not discovery. Traditional search tools work when the user knows exactly what they want but fall short when the goal is to explore, whether that's finding a winter jacket suited for a San Francisco fer...