New Delhi, May 10 -- PayU, a Prosus-owned company, is into payments and fintech business. In an aggressive emerging tech push it is upping the ante on its Gen AI-related initiatives. Whether it is about enhancing customer experience, merchant onboarding and servicing, fraud detection, or boosting employee productivity, PayU is doubling down on its efforts to leverage the full potential of Gen AI in 2025 and scaling it beyond.

In India, PayU offers advanced payment gateway solutions to online businesses. It supports over 4.5 lakh merchants with more than 100 payment methods and is the go-to payment partner for leading e-commerce platforms and most major airlines.

In an exclusive conversation with CiOL, Koushik Kadidal, Chief Data Officer...