New Delhi, May 24 -- As per a new CMR 'Voice of the GenZ' Survey, a nationwide survey of smartphone consumers in the premium smartphone segment (INR 25,000-INR 50,000 price band), GenZ consumers are going beyond mere smartphone specifications, and looking at smartphones as a "symbol of their lifestyle" (78%), making them feel "powerful and arrived in life" (75%), and offering them "superior experience through the latest tech innovations" (72%).

Increasingly, GenZ consumers are looking for smartphone brands that deliver superior consumer experience, with premium tech innovations that provide more to consumers, at entry-level premium prices, whether it be in terms of camera experience (78%), battery life (75%), and smartphone design (72%)....