New Delhi, Sept. 25 -- OneAssist Consumer Solutions Pvt. Ltd. announced the appointment of Abhishek Maheshwari as its new Chief Executive Officer (CEO). The change takes effect immediately, and, according to the company release, Maheshwari will be responsible for overall business, strategy and P&L delivery and will join OneAssist's Board of Directors.

The appointment signals a management shift as OneAssist seeks to expand its consumer assistance and protection offerings and accelerate technology-led initiatives. The company said the new CEO will lead its push into new categories, untapped markets and geographies and will "also accelerate the company's adoption of artificial intelligence (AI) - from customer experience to AI-led products ...