New Delhi, Nov. 3 -- Quick-commerce platform Zepto has scrapped handling charges, surge fees, and delivery fees for orders above Rs 99, riding the momentum from a recent $450 million funding round. While the immediate benefit is cheaper orders for consumers, the more consequential story is how this aggressive pricing move sharpens the industry's fight over unit economics, cash burn and customer retention - not just market share.

Under the newly promoted All-new Zepto experience, the company advertises zero handling fees, zero rain and surge charges, and zero delivery fees for orders above Rs 99. The company also communicated the change via WhatsApp to customers. Previously, Zepto - like many quick-commerce players - applied a handling fe...