New Delhi, June 29 -- In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it faces. However, with audiences fragmented across streaming platforms, websites, mobile apps, and connected devices, the sheer volume of signals is unprecedented. Yet the tools meant to simplify decision-making have often added layers of complexity, especially due to omnichannel media fragmentation.

Given this backdrop, the industry is mired in disconnected platforms, siloed data, and sluggish workflows. What should be agile, insight-driven marketing has turned into a daily struggle. For instance, campaigns are launched w...