New Delhi, Dec. 8 -- WhatsApp has become the primary customer communication channel across consumer markets. Now, with voice calling added to messaging through Chat360, businesses can shift more service workloads into a platform users already prefer.

From support escalations to instant verification, voice creates direct interaction when text alone isn't enough.

The feature allows enterprises to blend text and voice interactions in one interface, supporting:

Faster, personalized resolution of issues

Immediate sales calls triggered by campaign engagement

AI-assisted responses for reduced turnaround times

24/7 automated and human-led voice support

Centralized tracking with CRM and ticketing tools

By integrating voice into existing wo...