New Delhi, Nov. 27 -- MapmyIndia Mappls and Zoho have announced an integration that brings mapping-led intelligence directly into Zoho CRM. The collaboration incorporates MapmyIndia's Address Capture and Nearby Lead Finder features, giving CRM users access to verified addresses, customer location visibility, and proximity-based lead identification.

The companies say the goal is to make field operations more efficient by embedding spatial insights into routine sales workflows.

In a statement on the partnership, Rakesh Verma, co-founder, managing director & group chairman of MapmyIndia Mappls, highlights the significance of two Indian-built platforms working together.

"This partnership between MapmyIndia and Zoho is a true blue Swadeshi ...