New Delhi, Sept. 23 -- On 19 September, the iPhone 17 series was on sale in India, which attracted long queues at Apple retail stores in Delhi and Mumbai. In addition to the physical store frenzy, quick commerce platforms have also entered the launch cycle, where consumers can have the newest iPhone, Apple Watch, and AirPods delivered almost immediately.

The addition of Blinkit, Flipkart Minutes, Instamart, and BigBasket into the delivery of the iPhone 17 is a revelation of the changing dynamics in regard to high-value electronics delivery to the consumers. What initially started as a grocery and supplies prototype has now grown to be a high-tech model, testing supply chains and delivery guarantees on a large scale.

The iPhone 17 in 256...