New Delhi, June 12 -- Salesforce has announced that theIndiana Fever and its parent company Pacers Sports & Entertainment (PS&E) have adopted Agentforce, Salesforce's agentic AI-powered digital labour platform, to scale hyper-personalised fan engagement and boost loyalty in real time.

The Fever's deployment of Agentforce, Data Cloud, and Marketing Cloud is aimed at transforming how the franchise connects with fans - automating marketing, tailoring recommendations, and turning transactional data into intelligent experiences.

Coming off a landmark 2024 season - including record viewership, game attendance, and digital engagement - the Indiana Fever led the league with a265% increase in attendance and sold the most game tickets in franchis...