New Delhi, Nov. 3 -- Zupee has acquired Sydney-based Nucanon to add a proprietary AI world-building engine to its platform, enabling dynamic, branching narratives and interactive characters. The deal extends Zupee's reach beyond social gaming into AI-driven storytelling and positions India as a growing hub for narrative innovation.

The acquisition of Nucanon is more than a product buy; it's a strategic pivot. Zupee is leveraging Australia's narrative-AI capability to move from short-form social games into a creator-centric entertainment stack where stories behave more like live services than static content. This cross-border deal highlights how platforms in India are buying technological building blocks to own longer attention spans and ...