New Delhi, March 14 -- GlobalData, a leading data, insight, and technology company, has acquired Ai Palette, an AI-powered consumer insights platform, to enhance its ability to help Consumer Packaged Goods (CPG) brands predict trends and drive product innovation. This acquisition strengthens GlobalData's offering by integrating Ai Palette's advanced Artificial Intelligence (AI) and machine learning capabilities, enabling businesses to make smarter, data-driven decisions with greater speed and accuracy.

Founded in 2018, Ai Palette has pioneered the use of Generative AI and predictive analytics to analyze shifting consumer preferences and support brands in launching winning products. Headquartered in Singapore, the company serves global fo...