New Delhi, Jan. 5 -- India's enterprise AI journey is hitting a hard reality check. Despite aggressive investments in data platforms, consultants, and pilots, nearly 90 per cent of AI initiatives fail to scale beyond proof-of-concept. What should take weeks routinely stretches into 12-18 months, leaving enterprises with dashboards but no decisions, and models but no material outcomes.

For manufacturing and CPG firms, the cost of delay is tangible, unplanned downtime, compliance exposure, inventory mismatches, and regional sales volatility, often translating into crores of lost value. The problem, as several operators now admit, is not lack of data or ambition, but the gap between AI insight and operational action.

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