New Delhi, Feb. 12 -- Flipkart is evaluating an entry into India's online food delivery market, marking what could be its most direct challenge yet to entrenched category leaders Zomato and Swiggy. According to people familiar with the matter, the Walmart-owned e-commerce major is targeting a pilot in Bengaluru around May-June, with a broader rollout likely by late this year or early next year.

The move comes as Flipkart prepares for a public listing and looks to widen its consumer touchpoints beyond e-commerce and quick commerce.

"Flipkart is evaluating the food delivery market while trying to identify a differentiated positioning in the space," one of the people said.

The company did not respond to queries.

Two strategic options are...