New Delhi, Jan. 27 -- Most individuals view artificial intelligence (AI) as a relatively new invention, but its origins can be traced back many years. AI has improved a lot over the years and is now an integral part of almost every company's marketing plan, which explains why Forbes states that 80% of businesses are using AI in different capacities. The reason why most companies are integrating AI is that it is optimised to process and analyse petabytes worth of data, unveiling evolving customer behaviors and insights that could take experts a long time to understand. For instance, the AI chatbots operated by Sephora can address customer queries with astonishing precision.

This technology enables human agents to address more complex quer...